Technophilia

Near-synonym: technophoria

This includes research that examines the role that adolescent "tinkering" plays in developing mechanical interests and aptitudes; male and female patterns of participation in Internet-based communications; the prevalence of masculinist "search and destroy" narratives in video and computer games; the masculine subcultures of computing, including the close links between technophilia and technoporn; and the cultivation of gendered differences in consumer desire in technomarketing.