Tongue-in-chic

The men's styles – arguably more tongue-in-chic than the women's – include glow-in-the-dark denim and a new selvedge herringbone in addition to linen and cashmere blends; prices ring in at about $200.

It soon gave birth to a whole host of self-referential, tongue-in-chic logo t-shirts and jumpers.

Whether tongue-in-chic or seriously eccentric, fall's most unforgettable heels, flats and sneakers have major flourish with allover fur or delicate tufts of the stuff.

If you want to dress in Aussie-style (“Aussies? Style?” I hear you scoff) it has to be tongue-in-chic because we are world-class masters at self deprecation.

Even at more seemingly conventional Hot 50 establishments, tongue-in-chic ingredients are becoming de rigueur.

On a radically different tip, if you're after something raucously tongue-in-chic to round off your weekend, then Larry Tee's Fashion Disaster Party at XOYO on Sunday will definitely fit the bill.

She's one of the most influential fashion bloggers in the world, whose site is read by more than 1.5 million women around the world every month, who has worked with everyone from NARS to J Crew and Superga, and is the brains behind such tongue-in-chic terms like ‘arm party’ and ‘birth control glasses’.

It was big hats, prints galore, tight outfits and plenty of bling under the impressive Shanghai skyline – just the tongue-in-chic Moschino is famous for.

That said, you have to admire the whole tongue-in-chic of it all, and the soul/hard rock wheel doesn't actually need reinventing.