Whosis

Whosis has been around, and has made provisions to circumvent any wanton slaughter of his perfectly good name. Whosis has a card. The card comes in to you.

When the Whosis Cheese Corporation takes to the radio and dins its name into your ears 30 times in 15 minutes, it's proceeding on a sound if sometimes annoying psychological principle.

"You look like a guy in the movies. You know. Whosis. You know who I mean. What the heck's his name?"