Woke-free

If you saw a Facebook ad recently for Jeremy’s Razors, which bills itself as a “woke-free” razor for men, you may well be a father of school-age children who likes Ultimate Fighting, Hershey’s chocolate, hunting or Johnny Cash.

But for the companies that cater to consumers who share their conservative values, it doesn’t matter if they turn away more liberal buyers, or ones who just don’t want to see “100% Woke-Free American Beer” when they crack open a cold one, as is the case with Ultra Right Beer.