Gen-zedder

Gen-Zedders spend a phenomenal amount of time online, but they’re also very aware of when they’re being advertised to and have shorter attention spans than fish.

Source: wiktionary

As a teen, I remember going to 70s-themed discos in outrageous flared trousers bought from charity shops and feeling that it was a distant historical era. But now I realise there’s a pile of Gen-Zedders who feel the same way about the 90s and are no doubt making fun of my music taste and long-ago penchant for combat trousers, friendship bracelets and straightening my hair to within an inch of its life like the Appleton sisters did.

Source: wiktionary

However, what Gen-Zedders also need to do is question the culture that demands they work 24/7 and monetise everything they do […]

Source: wiktionary

It would be interesting to understand what organisations – facing disruption of their markets via new entrants or incumbents’ enhanced new capabilities – are doing, or have done, to transform from babyboomer capabilities to the millennial and gen-zedders are planning.

Source: wiktionary