White argues that clicktivist sites (like MoveOn.org) are able to bolster their numbers by asking little of the “activists”. Hence, clicktivism potentially waters down the impact of lowcost forms of activism (like e-petitions).
Source: wiktionary
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White argues that clicktivist sites (like MoveOn.org) are able to bolster their numbers by asking little of the “activists”. Hence, clicktivism potentially waters down the impact of lowcost forms of activism (like e-petitions).
Source: wiktionary
But there’s another danger, too. “Clicktivism” is a well-documented phenomenon, where people click on an online petition and think that their work is done, without actually having an impact on the world.
Source: wiktionary
Gladwell's article captured the zeitgeist of the moment, in which researchers and journalists were wondering aloud about the dangers of ‘clicktivism’ (or ‘slacktivism’) and asking how the new digital activism compared to older forms of street activism.
Source: wiktionary
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.