The video is part of a growing phenomenon making its way around message boards and e-mail chains called “creepypasta” — bite-sized bits of scariness that have joined the unending list of things-to-do-when-you’re-bored-at-work. […] Most creepypasta manufacture their own authenticity.
Source: wiktionary
The game was born from the familiar 'Slenderman' image, which you may or may not be familiar with from internet memes and creepypasta horror stories.
Source: wiktionary
"[…] Listen to the nineteen personal creepypasta-style stories to piece together the mysterious events of that fateful night in 1898, when twelve orphans simply… disappeared!"
Source: wiktionary
The eerie “Lavender Town” theme has infiltrated the nightmares of an entire generation of children and has even inspired one of the most well known “creepypastas” on the Internet.
Source: wiktionary
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