Deathfluencer

“The stigma and taboos around talking about death have been way reduced,” Cake’s co-founder Suelin Chen, 38, said. This has driven conversation across social media, spurred interest in deathfluencers (they will discuss how funeral homes are responding to the coronavirus but also whether your pet will eat your eyeballs) and increased traffic to end-of-life platforms.

Source: wiktionary

‘Deathfluencers’ have appeared on TikTok and a new breed of entrepreneurs have entered the traditionally staid funeral business looking to shake things up.

Source: wiktionary

I had steadily followed and watched three years' worth of videos from the YouTube channel AskAMortician by Caitlin Doughty, a California-based funeral director and activist who founded The Order of the Good Death in 2011 and in doing so, is the primary media personality or deathfluencer and originator of "death positivity" as a label for the ideological orientation of the movement I study in 2013.

Source: wiktionary