The process by which ethnic sites become calendar illustrations--and ethnicity and history become a commodity--entails a chain of communication that passes from nationalist to diasporan to assimilationist, bringing the first two closer together and moving the second two further apart, a chain all of us are involved in nowadays on multiple levels, in relation to both our own families and ethnic roots and those of others.
Source: wiktionary
Using some of his familiar loop strategies, whereby the same material gets compulsively replayed, Egoyan tells a story about a marriage that disintegrates during a trip from North America to Armenia, where an assimilated Canadian-Armenian photographer (Egoyan himself), while shooting a dozen rural churches for a calendar, becomes insanely jealous when his diasporan Armenian wife (Egoyan's real-life wife Arsinee Khanjian) converses with their guide in Armenian.
Source: wiktionary
Not ripoff but great triumph of; the world adopts the diasporan esthetic."
Source: wiktionary