Dynamicism

Innovation and dynamicism are essentially expressions describing the means by which firms attempt to cope with the uncertainty of the market.

Source: wiktionary

The degree to which a business process structure supports such change is measured with the dynamicism metric.

Source: wiktionary

Furthermore, by varying the rate of change of the solution requirements for different jobs ("dynamicism"), the relative performance of these strategies in a dynamic environment can be determined.

Source: wiktionary

To capitalize on the opportunities related to dynamicism, advertisers and agencies will need to become more proficient in data-driven marketing applications.

Source: wiktionary