Through his research he determines that fantrepreneurs are significant agents that help to develop fan markets and shape the way products enter the mainstream, determining that fantrepreneurs have an important involvement in shaping discourses of "quality and authenticity" (30).
Source: wiktionary
Thus, while it is tempting to unabashedly celebrate Eckstein and Her Universe as a counterpoint to Chris Hardwick and Nerdist, we need to be mindful that other female fantrepreneurs will not be similarly positioned to be personally handed a license to produce Star Wars merchandise by George Lucas after complaining about a lack of t-shirts featuring their character on a hit television series.
Source: wiktionary
I have seen horror-themed fantrepreneurs who have created items that even I, a zombie fan, find creepy and off-putting.
Source: wiktionary