Some United fans are bound to regard the campaign as antagonistic as it appears to be a reference to long-running claims by City supporters that a significant proportion of the Old Trafford club's following is made up of glory-hunters from the south of England.
Source: wiktionary
Arsenal Nugget has gone quiet, but the wider collection of Arsenal Nuggets shout "hooooooof" when a defender does just that. Either they have very short memories or - and this couldn't possibly be the case - most of them are glory-hunters who only discovered football in 1998.
Source: wiktionary
For many years, just about the only straw City’s supporters could clutch was the idea that they remained a true Manchester club – in outlook and in appeal – while United had become something else, a vehicle for glory-hunters not just in the south of England but far beyond.
Source: wiktionary