In addition to the internet, you've definitely seen a GRB on-screen. There's Mr. Peanutbutter on "Bojack Horseman," who is literally a golden retriever, Lance the from gone-too-soon "The Other Two," Jake Peralta from "Brooklyn 99" and Ken from "Barbie" before he discovers the patriarchy/horses. They're zealous and corny, but their pride in their partners is remarkable and unfortunately not something all people who date men can expect from them.
Source: wiktionary
Talk of golden retriever boyfriends ― preternaturally pleasant, laid-back guys who remind you of the beloved dog breed ― has been bubbling up online for a few years. And there's no shortage of golden retriever boyfriends, or GRBs, in pop culture. Joey Tribbiani from "Friends"? Big GRB energy. Puddy from "Seinfeld"? Oh, yeah, babe, he's a GRB. Channing Tatum, just as a person? GRB!
Source: wiktionary
The term first made the rounds on TikTok and the app formerly known as Twitter back in 2021, but thanks to some high-profile GRB representation this year—namely: Ken from Barbie and, of course, a certain NFL player who has recently become the new Mr. Taylor Alison Swift—this genre of male lover has never been in higher demand.
Source: wiktionary