So-called greenhushing, where corporations downplay their climate efforts, has spread in the US and Europe as ESG strategies fall out of fashion. Some companies are talking less about environmental and social goals in an effort to avoid accusations of greenwashing, while also dodging political attacks against climate and ESG goals, studies have found. “The problem with greenhushing or transition-hushing is that it doesn’t help the financial system mobilize capital,” Oi-Yee Choo, the exchange’s chief executive officer, told the Bloomberg Sustainable Business Summit in Singapore on Tuesday.
Source: wiktionary