Many of Mr. Latham’s followers are so-called Looksmaxxers, part of a booming digital community of young men seeking to enhance their physical attractiveness. Its suffix comes from the world of role-playing games, in which to “max” means to fully develop a single character trait, like strength or wisdom. […] And a frequently alluded-to technique called “bonesmashing,” in which a Looksmaxxer breaks his own jaw or cheek bones in order to make them grow back stronger, is regarded by many Looksmaxxers as a joke.
Source: wiktionary
Promoted by looksmaxxers as a face hack, mewing has gone mainstream, with more than 1bn mentions on TikTok.
Source: wiktionary
Looksmaxxing attaches "scores" to aspects of male appearance, focusing particularly on jawline, muscularity and skin. Looksmaxxers aim to increase their scores via "softmaxxing" (such as using a gua sha, burning more calories than consumed, or moisturising) and "hardmaxxing" (such as steroid use, hair transplants, or cosmetic surgery).
Source: wiktionary
An army of girls and gays—not to mention admiring looksmaxxers—would kill to be where I am now, next to Piker, as he pants in a pair of neon shorts with black Calvin Klein boxers poking out and sunlight glinting off the sweat beaded on his chest hairs.
Source: wiktionary