Which is (as “Izzy” pointed out a while back at some length indeed) to “craft” the thing, as they say nowadays: to put it through its dramaturgical paces, goose it along through serial/incremental complications to its climax and denouement, possibly enlightening but at least enter- taining you: “holding [your] attention,” says the dictionary, between your presumably more mattersome affairs.
Source: wiktionary