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A basic primer on McLuhanism is now becoming available free of charge to Peace Corps members. Understanding Media, one of McLuhan’s more popular books, is contained in the new booklockers being distributed around the Peace Corps village.
Source: wiktionary
Finally, McLuhanism is ambiguous on the post-modern ‘reversal’ in which reality is construed as a textual, symbolic and absent construction rather than the immediate existence and ‘givenness’ to experience that common sense and empiricism assume is foundational, even if open to debate.
Source: wiktionary
However, how can it then be explained that McLuhanism is more often than not interpreted as (or better: confused with) technological determinism by the bulk of those publishing within the mainstream of Media Studies (van Loon, 2008)?
Source: wiktionary
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.