Forty-eight hours after a single announcement on the 353rd broadcast of the Greater Sinclair Minstrels, one million dinosaur stamp books were distributed through 30,000 Sinclair Dealers. So many additional requests were received that another two million albums were printed and distributed. Only an outstanding program could secure so tremendous a response—even with the aid of brontosauri, parasaurolophi and other long departed dinosaurs.
Source: wiktionary