Petfluencer

That is why there are so many cat videos on the internet, creating cat celebrities and “petfluencers,” animals that help to sell products online.

Source: wiktionary

[…] And as you all know, petfluencers are increasingly attractive to film companies.' 'Wasn't there a hairless cat in an Austin Powers film once?' someone asks.

Source: wiktionary

You see, it's too late for me to become one of those 'petfluencers' – a tastemaker, babbling on about the latest trends in sundresses for coonhounds or why you should be using jewel-encrusted poop bags.

Source: wiktionary