For [Anne] Helmond, the platformization of the web is a process whereby social media platforms[…]extend their tentacles into the rest of the web, following users in their browsing activities, using API plugins to permit Facebook commentary on far-flung websites, allowing Facebook the ability to sell users ads about things they were browsing, and generally connecting the web at large back into the closed Facebook platform.
Source: wiktionary
For Miguel Ardanuy, a former participation coordinator of Podemos, the ultimate aim of this “platformisation of the party” is to “construct a different model of party, a party more open and responsive to society, where you do not need a membership card in order to participate”.
Source: wiktionary
These developments are framed conceptually by the distinctions between platforms and portals and, in turn, the processes of platformization and portalization.
Source: wiktionary