This is referred to as pointcasting, as opposed to broadcasting.
Source: wiktionary
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3 total sentences available.
This is referred to as pointcasting, as opposed to broadcasting.
Source: wiktionary
Pointcasting is a service that allows customers to click on ads that interest them.
Source: wiktionary
The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.
Source: wiktionary
Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.