In this way it [humor] can be used to set up alliances and oppositions, and can act as pre-persuasion even before the central topic of a communication is begun.
Source: wiktionary
Prepersuasion
Synonyms for "prepersuasion"
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Pratkanis and Aronson identify four stratagems of influence: (1) prepersuasion: framing, setting the context; (2) source credibility: creating a favorable brand image […]
Source: wiktionary
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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.