For one, the reification of cultural identities can be a political necessity in the pursuit of equal rights: precisely because the reificatory discourse is the dominant one in the politics of representation, both political and mediatic, it is a useful resource in challenging established inequalities.
Source: wiktionary
His conceptualization eschews some crucial normative and epistemological distinctions between various forms or modalities of translation, especially between stronger and weaker ones (or reificatory and non-reificatory ones) and, in doing so, impairs our ability to evaluate them, viz. of choosing the side of the weak.
Source: wiktionary
Note that wherever, above, I have spoken about 'time' and 'times', I should be understood to have done so entirely without reificatory intent.
Source: wiktionary