Roll-your-own

[…]and when you raise the 10-cent cigarette, on which you get the same tax as you do on the higher-priced cigarette, the increase in roll-your-owns will go right ahead and cause a diminution in consumption due to that higher cost.

Source: wiktionary

You remember that, first of all, you never smoked anything but roll-your-owns? Tasman Gold Cut, and Zigzag rice papers. And you had this neat way of being able to roll a thin tight cigarette without looking at what your fingers were doing.

Source: wiktionary

A great many pipe smokers, apart from the many who simply died of old age, seem to have shifted to roll-your-owns, while a significant proportion of the tailor-made market went to women and younger male smokers.

Source: wiktionary

[…] a director of KARL, likes the roll-your-own approach and is finishing up a 1500-watt […]

Source: wiktionary