Self-segment

Internet business is much more a form of supply marketing than of demand marketing. It is creating new segments, new needs, new attitudes and new behaviors, and customers tend to self-segment themselves to a large extent (e.g. through the way they search on the Web, the information they release on themselves, etc.).

Source: wiktionary

Similarly Kimes and Wirtz (2003) stated that well designed rate fences that are logic and intuitively understood allow consumers to self-segment based on their willingness-to-pay and enables companies tomore effectively manage the different segments to their particular needs on the value-price continuum

Source: wiktionary

Premium price fences allow consumers to self-segment on the basis of willingness to pay (Kimes and Wirtz, 2003). Thus, the premium price helps to exclude people with insufficient willingness (ability) to pay and also offers an opportunity for consumers who desire to belong to gather.

Source: wiktionary

Providing different price and value balances allows a broader spectrum of customers to self-segment and enjoy the service. It allows each customer to find the price and benefits (value) balance that best satisfies their needs.

Source: wiktionary