The usual sureseater formula is simple: give moviegoers what they rarely get in standard cinemansions — a single feature, no popcorn, well-behaved next-seat neighbors, super-comfortable seats and, most important, high-quality pictures from Britain, Fance, Italy, and sometimes even Hollywood.
Source: wiktionary
Some reports suggested that art houses did not need to use much advertising because "a sureseater hit automatically woos the kind of audience that is eager to seek out a good film."
Source: wiktionary
From deep within the burrow, the sepulchre of desire, the sureseater, which houses foreign art among some empty seats, are souls bent on the light of retribution rising forth to secure a stance in space in order not to be counted but felt, acknowledged in vibration everlasting.
Source: wiktionary