Twitterfication

Further, as voice and sound enter multimedia culture, literacies of the ear, speech, and especially performance (e.g., think of the YouTube, Second Life, and Twitterfication of the Internet) also become part of the aesthetics and pedagogies of an expanded technoliteracy that should allow for multiple methods of learning.

Source: wiktionary

We sat back and watched Facebook's Twitterfication take place last year, culminating with the launch of new privacy settings.

Source: wiktionary