Undertourism

A new index created by Australian travel company Intrepid has revealed the countries suffering from the most "overtourism", along with the nations with "undertourism".

Source: wiktionary

Undertourism can also mean paying more attention to your surroundings while you’re there—Vienna’s latest marketing campaign urges visitors to ditch their phones and be fully present in the Austrian capital.

Source: wiktionary

‘Undertourism’ is the biggest long term issue in North Wales according to a sector expert who believes tackling it can help deal with ‘overtourism’. The issue of ‘overtourism’ has come to the fore over the last two years with the lifting of Covid lockdowns leading to huge surges in visitor numbers to the region.

Source: wiktionary