The question is not whether a preacher is pious, prayerful, faithful, sound in faith and a winner of souls […] Is he smart? That’s the question. […] will he […] as occasion may require, let off good round whoppers, thumping stories, and rouse us all up? Then he is the man for us. He will fill the house, sell the pews, youthfulize the congregation, and make us a good speculation.
Source: wiktionary