Sales Copy Vocabulary Hub
Conversion-oriented language for landing pages, product pages, and sales emails.
Use this hub to balance persuasive intensity with trust and specificity.
Value proposition words
Describe outcomes clearly.
faster
comparative form of fast: more fast
simpler
comparative form of simple: more simple, less complicated or challenging.
reliable
Suitable or fit to be relied on; worthy of dependence, reliance or trust; dependable, trustworthy
predictable
Able to be predicted.
scalable
Capable of being climbed.
efficient
Making good, thorough, or careful use of resources; not consuming extra. Especially, making good use of time or energy.
secure
Free from attack or danger; protected.
proven
Having been proved; having proved its value or truth.
Trust builders
Reduce buyer skepticism.
verified
Subject to positive verification.
transparent
See-through, clear; having the property that light passes through it almost undisturbed, such that one can see through it clearly.
guaranteed
Made certain; promised.
certified
Having met an official standard.
trusted
reliable
compliant
Willing to comply; submissive; willing to do what someone wants.
backed
Put on one's back; killed; rendered dead.
consistent
Of a regularly occurring, dependable nature.
Urgency and momentum
Prompt action without hype spam.
today
Current; up to date.
now
Present; current.
limited
With certain (often specified) limits placed upon it.
deadline
A time limit in the form of a date on or before which something must be completed.
priority
An item's relative importance.
reserved
Slow to reveal emotion or opinions.
last chance
immediate
Happening right away, instantly, with no delay.
CTA verbs
Action-focused next steps.
start
Completely, utterly.
book
A surname.
compare
Comparison.
try
Fine, excellent.
upgrade
Up a slope or grade.
claim
A demand of ownership made for something.
schedule
A procedural plan, usually but not necessarily tabular in nature, indicating a sequence of operations and the planned times at which those operations are to occur.
explore
An exploration; a tour of a place to see what it is like.
Best Use Cases
- Landing pages
- Email campaigns
- Product launches
Key Takeaways
- Lead with buyer outcomes, not product adjectives.
- Trust words work best when paired with proof points.
- Sequence CTA language from low-friction to high-commitment.
Common Mistakes To Avoid
- Using urgency as a substitute for value.
- Repeating "best" and "amazing" without specifics.
- Overpromising in headline language.
Micro Practice Drills
Prompt
Rewrite: "Best tool ever."
Sample upgrade
Automates weekly reporting in under 10 minutes.
Prompt
Rewrite: "Buy now before it is gone."
Sample upgrade
Start a free trial today and compare results before next month’s review.
Related Guides
Expand This Vocabulary Set
Related terms from our lexical graph that pair naturally with this hub:
Contrast terms that help avoid tone or meaning drift: