What does "backfire effect" mean?

The finding that, faced with evidence that contradicts their beliefs, people can reject the evidence and believe even more strongly.

What is a synonym for "backfire effect"?

Common synonyms include: streisand.

noun

noun ·Rare ·Advanced level

Noun

1
The finding that, faced with evidence that contradicts their beliefs, people can reject the evidence and believe even more strongly.

Coined by Brendan Nyhan and Jason Reifler.