What does "drip marketing" mean?

A communication strategy in which a previously prepared series of messages are sent to customers or prospects over time.

What is a synonym for "drip marketing"?

Common synonyms include: drip network.

noun

noun ·Rare ·Advanced level

Noun

1
A communication strategy in which a previously prepared series of messages are sent to customers or prospects over time. uncountable

Using Modern Slang in Marketing Without Sounding Forced

Apply internet and pop-culture language safely in social and brand campaigns.