Long tail

noun

noun ·Rare ·Advanced level

Definitions

Noun
  1. 1
    Sales made for less usual goods within a very large choice, which can return a profit through reduced marketing and distribution costs. capitalized, sometimes

    "What’s really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you’ve got a market bigger than the hits."

  2. 2
    The tail of a distribution that represents the rare occurrence of extreme values.

Example

More examples

"What’s really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you’ve got a market bigger than the hits."

Etymology

In the marketing sense popularized by journalist Chris Anderson in 2004, alluding to the long tail of a power law distribution.

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