noun ·Uncommon ·Advanced level

Definitions

Noun

1. 1
   The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services. uncountable
2. 2
   research that gathers and analyzes information about the moving of good or services from producer to consumer wordnet

Synonyms

All synonyms

marketing researchcanvassingconsumer preference studyconsumer researchconsumer researchconsumer survey

Antonyms

All antonyms

data voidguessworkignorancein house unit