adj ·Rare ·Advanced level

Definitions

Adjective

1. 1
   Serving the public image which a company seeks to associate with its product.

   "The use of red and yellow is very on-brand for McDonald's."

2. 2
   Consistent with one's reputation, perhaps to a stereotypical degree. idiomatic

   "A Canadian who loves hockey? I guess that's pretty on-brand."

Example

More examples

"The use of red and yellow is very on-brand for McDonald's."

Editorial Guides For "on-brand"

Brand Voice Consistency: Keep Tone Unified Across Pages

Practical framework to keep product, marketing, and support copy aligned.

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.