noun, slang ·Uncommon ·College level

Definitions

Noun

1. 1
   Advertisements, particularly in social media, misleadingly styled or presented similarly to non-advertising content such as editorials or magazine articles. informal, neologism, uncountable

   "Shilling #sponcon for all it’s worth? It’s an interesting thing to consider, for sure."

Synonyms

All synonyms

native advertisingsponsored content

Example

More examples

"Shilling #sponcon for all it’s worth? It’s an interesting thing to consider, for sure."

Etymology

Blend of sponsored + content, coined in 2015.

Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.