Sponcon

Shilling #sponcon for all it’s worth? It’s an interesting thing to consider, for sure.

“Toy companies look to YouTube and its army of influencers to spread the word about their products, sometimes paying them top dollar for sponcon and, at the minimum, sending them toys for free.”

And despite a million followers on Instagram, her page is surprisingly bereft of stereotypical captions or sponcon (sponsored content).

Seven years in, the show is an international, BAFTA-winning phenomenon that has produced marriages, children, and enough Instagram sponcon to provide intergenerational wealth.

I took my qualms to Reddit: had the show really become sponcon slop? I was not alone in this assessment. “The number of product placements this season is hilarious to the point that it’s basically a giant infomercial,” one user posted.