Badvocacy

Badvocacy can be small and sneak up on you or can be big and take you by storm.

Today, this advocacy or ‘badvocacy’ is often the loudest voice out there – 83% of global respondents say they completely or somewhat trust the recommendations of friends and family.

It has also occasionally arisen in the broader human rights context, with the ‘badvocacy’ controversy surrounding Invisible Children’s ‘Kony 2012’ campaign as one good example .

This "badvocacy” relationship, a term coined by Amanda Taub (2012), relies on stereotypes and limited points of view and exploits the do-gooding imperative to push for simple solutions to simplified problems.