Badvocacy

Badvocacy can be small and sneak up on you or can be big and take you by storm.

Source: wiktionary

Today, this advocacy or ‘badvocacy’ is often the loudest voice out there – 83% of global respondents say they completely or somewhat trust the recommendations of friends and family.

Source: wiktionary

It has also occasionally arisen in the broader human rights context, with the ‘badvocacy’ controversy surrounding Invisible Children’s ‘Kony 2012’ campaign as one good example .

Source: wiktionary

This "badvocacy” relationship, a term coined by Amanda Taub (2012), relies on stereotypes and limited points of view and exploits the do-gooding imperative to push for simple solutions to simplified problems.

Source: wiktionary