Carmaker

And if you think there are more commercials breaking up the action on the field than there used to be, you're right. Last year's Super Bowl telecast included a record 45 minutes and five seconds of air time for commercials. But the biggest Super Bowl advertiser is not a carmaker or beer or fast food sponsor. That distinction belongs to the broadcast network (this year CBS) itself, which takes as much as one-quarter of the commercial time to promote its own shows.

Helper and Sako (1995) did detect some convergence in the way U.S. and Japanese carmakers work with suppliers.

Nissan has struggled since the collapse of its long-standing alliance with French carmaker Renault. […] EV development costs have created a powerful incentive for carmakers to explore mergers as a way to share the financial burden, according to analysts.