And if you think there are more commercials breaking up the action on the field than there used to be, you're right. Last year's Super Bowl telecast included a record 45 minutes and five seconds of air time for commercials. But the biggest Super Bowl advertiser is not a carmaker or beer or fast food sponsor. That distinction belongs to the broadcast network (this year CBS) itself, which takes as much as one-quarter of the commercial time to promote its own shows.
Source: tatoeba (12216357)