Daypart

Prime time is the daypart with the most viewers.

Much like TV and radio, programming on the Station will be dayparted. Mornings will contain more music news, afternoons will have a heavy promotional focus on Streamland's and SonicNet's Addicted to Noise Web sites, and nights will focus on live entertainment.

A lot of Top 40 stations were heavily dayparted, so softer stuff only got played in the daytime, or harder stuff only got played at night.

Like most R&B stations, rap is dayparted after 6 p.m. but shunned between the hours of 9 p.m. and midnight, when the station runs its quiet storm show.

WMGI's new format, of which I heard a mere 20 minutes last night around 8, seemed to be brighter and much more uptempo. I imagine they've got the youngest stuff (i.e., the rap) dayparted into evenings only, and are being much less adventurous mornings.