Grave-dancy

Perhaps for them, the Kiwi Starfruit Refresher had a bad rap. So even though - to channel Eminem - some might lose themselves in the grave dancy party if it is true that Kiwi Starfruit's close to postmortem, not everyone would find that news electrifying.

Now, maybe you see this as sort of an obvious and opportunistic publicity play by a competing social-media service. Maybe it even seems crass to you—a little grave-dancy.