Grave-dancy

Perhaps for them, the Kiwi Starfruit Refresher had a bad rap. So even though - to channel Eminem - some might lose themselves in the grave dancy party if it is true that Kiwi Starfruit's close to postmortem, not everyone would find that news electrifying.

Source: wiktionary

Now, maybe you see this as sort of an obvious and opportunistic publicity play by a competing social-media service. Maybe it even seems crass to you—a little grave-dancy.

Source: wiktionary