Skinfluencer

There's a growing breed of male skincare influencers – or ‘skinfluencers’ – who promote skincare regimens for men to have flawless visages. […] Regardless of why they come to skincare, retailers are taking notice, capitalising on the work from male skinfluencers and bringing in more of these male-focused skincare lines into stores.

I scrolled through the Reddit SkincareAddiction forum (what an apt name) for hours, and used my “emergency” credit card to buy products I couldn’t actually afford. I watched YouTube videos of dewy, glowing “skinfluencers” to learn the molecular differences between an essence and a toner.

mr. yarbro’s ascent to skinfluencer fame began right when people started to quarantine. Real clothes and makeup went the way of indoor dining, and interest in skin care and in-home self-care soared.

We've had skinfluencers (dermatologists) and gymfluencers (PTs) but now there is a new breed of social-media savvy experts to follow. Enter the scentfluencers, a group of fragrance enthusiasts who are demystifying the, frankly often very wafty, world of scent.