Skinfluencer

There's a growing breed of male skincare influencers – or ‘skinfluencers’ – who promote skincare regimens for men to have flawless visages. […] Regardless of why they come to skincare, retailers are taking notice, capitalising on the work from male skinfluencers and bringing in more of these male-focused skincare lines into stores.

Source: wiktionary

I scrolled through the Reddit SkincareAddiction forum (what an apt name) for hours, and used my “emergency” credit card to buy products I couldn’t actually afford. I watched YouTube videos of dewy, glowing “skinfluencers” to learn the molecular differences between an essence and a toner.

Source: wiktionary

mr. yarbro’s ascent to skinfluencer fame began right when people started to quarantine. Real clothes and makeup went the way of indoor dining, and interest in skin care and in-home self-care soared.

Source: wiktionary

We've had skinfluencers (dermatologists) and gymfluencers (PTs) but now there is a new breed of social-media savvy experts to follow. Enter the scentfluencers, a group of fragrance enthusiasts who are demystifying the, frankly often very wafty, world of scent.

Source: wiktionary