Sousveillance

No, you’re not always “the product” on social media; sometimes you’re the raw material. Or the employee. Welcome to “sousveillance capitalism.” […] But you see the flow of capital here: viral sousveillance proliferating in an attention economy that benefits large tech firms, further exploited by traditional advertisers as “relatable” content.

This paper describes using wearable computing devices to perform "sousveillance" (inverse surveillance) as a counter to organizational surveillance.

This study uses a critical thematic analysis to explore the comments left by those who viewed these acts of ‘inverse surveillance’, or sousveillance. Results indicate that YouTube provided a space in which alternative views on the Stokes Croft riot were seen and heard but the views of many commentators still appeared to be influenced by the news media.

Article XIV. Sousveillance laws should be enacted to ensure that all members of peaceful communities feel safe, to achieve governmental transparency, and to provide counter-balances to any surveillance state.