No, you’re not always “the product” on social media; sometimes you’re the raw material. Or the employee. Welcome to “sousveillance capitalism.” […] But you see the flow of capital here: viral sousveillance proliferating in an attention economy that benefits large tech firms, further exploited by traditional advertisers as “relatable” content.
Source: wiktionary
This paper describes using wearable computing devices to perform "sousveillance" (inverse surveillance) as a counter to organizational surveillance.
Source: wiktionary
This study uses a critical thematic analysis to explore the comments left by those who viewed these acts of ‘inverse surveillance’, or sousveillance. Results indicate that YouTube provided a space in which alternative views on the Stokes Croft riot were seen and heard but the views of many commentators still appeared to be influenced by the news media.
Source: wiktionary
Article XIV. Sousveillance laws should be enacted to ensure that all members of peaceful communities feel safe, to achieve governmental transparency, and to provide counter-balances to any surveillance state.
Source: wiktionary