The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.
Source: wiktionary
Lovemark
Synonyms for "lovemark"
Ranked by relevance and common usage.
Sample sentences
2 total sentences available.
A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]
Source: wiktionary
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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.