Momfluencer

Feeling overwhelmed and maybe a bit underappreciated, we moms gravitate toward the insistence of well-meaning momfluencers who tell us what we "deserve” — we "deserve" a break. Praise. Recognition.

Source: wiktionary

The everchanging expectations voiced by an endless stream of “experts” (and the momfluencer with 12K followers and the gingham filter for that perfect orange-y skin glow) makes it impossible to feel like you're succeeding at motherhood.

Source: wiktionary

And now, some of the first Insta Stories I watch as I nurse my baby at 6:23 a.m. are by Hannah of @ballerinafarm, a new face to the momfluencer stratosphere, but one of many conventionally beautiful, straight, white women who perform a version of motherhood that feels like pioneer cosplay hit with a dash of Brooklyn hipster aesthetics.

Source: wiktionary

The soul of this community is local queen bee Sherry Conrad (Search Party alum Shalita Grant, the season’s MVP), an officious, controlling momfluencer with a knack for stealing the spotlight.

Source: wiktionary